Presidential campaigns have changed and evolved during the years. As technology advances the candidates can use that to their advantage, connecting more with their public and gaining more support. One of the biggest examples today is that of President Barack Obama. His popularity is owed a lot to social network sites. He understood that the only way to gain young followers was through social media. 
Although gaining support for older followers is great, politicians understand that the ones who really matter are the younger voters because they still have a whole lifetime to vote. President Obama knew that the generation he was aiming at, otherwise known as the Y generation, does not trust tv ads or politicians. He decided to get as many social networks as possible and interact with his followers, making him look more of a person and less of a politician. He let his followers know that they could reach out to them and that made them trust him.
I’m not saying the only reason why President Obama was elected was because of social networks but it did help. In the recent 2012 election you could spot the difference. Mitt Romney didn’t have many social networks nor did he update them often. He didn’t interact much with followers and that’s why he gained support from only a few types of followers. Social Network sites are powerful tools and if used correctly could change the world.
home is where the heart is 